The Experience effect : engage your customers with a consistent and memorable brand experience
By: Joseph, Jim
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Material type: 
TextPublisher: New York : American Management Association, 2010Edition: .Description: xviii, 222 p. tab. ; 23 cm.ISBN: 9780814415542.ISSN: .Subject(s): Branding (Marketing) | Brand loyalty
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Buku Reguler | BSD Campus 07.03 | Buku | 658:827/Jos/e (Browse shelf) | Available | B002681/11 |
The decision to pay money for a product or service is often based on more than just the product or service itself. Consumers care deeply about the overall experience of the buying process. The author calls this ideal combination the 'experience effect', and he shows how any business can create one for its brand.
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