| 000 -LEADER |
|---|
| fixed length control field |
00889nam a22001937a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
201106b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780814415542 |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER |
|---|
| International Standard Serial Number |
|
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER |
|---|
| Universal Decimal Classification number |
658:827/Jos/e |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
20382 |
| Personal name |
Joseph, Jim |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
The Experience effect : engage your customers with a consistent and memorable brand experience |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
|
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Name of publisher, distributor, etc. |
American Management Association, |
| Date of publication, distribution, etc. |
2010 |
| Place of publication, distribution, etc. |
New York : |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xviii, 222 p. tab. ; |
| Other physical details |
|
| Dimensions |
23 cm |
| 500 ## - GENERAL NOTE |
|---|
| General note |
The decision to pay money for a product or service is often based on more than just the product or service itself. Consumers care deeply about the overall experience of the buying process. The author calls this ideal combination the 'experience effect', and he shows how any business can create one for its brand. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
| 9 (RLIN) |
39395 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand loyalty |
| 9 (RLIN) |
39271 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
