|
|
1.
|
Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of buisness development success
by Schultz, Mike | Doerr, John E. Edition: Material type:  Text; Format:
print
; Literary form:
Not fiction
Publisher: New Jersey : John Wiley & Sons, 2009Availability: Items available for loan: BSD Campus
[Call number: 658.818/Sch/p]
(1).
|
|
|
2.
|
Killer differentiators : 13 strategies to grow your brand
by Tai, Jacky | Chew, Wilson. Edition: Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Singapore : Marshall Cavendish, 2008Availability: Items available for loan: BSD Campus
[Call number: 658.827/Tai/k]
(1).
|
|
|
3.
|
Brand management : research, theory and practice
by Heding, Tilde | Knudtzen, Charlotte F | Bjerre, Mogens. Edition: Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: London : Routledge, 2009Availability: Items available for loan: BSD Campus
[Call number: 658.827/Hed/b]
(1).
|
|
|
4.
|
The International brand valuation manual : a complete overview and analysis of brand valuation techniques, methodologies and applications
by Salinas, Gabriela. Edition: Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Jersey : John Wiley & Sons, 2009Availability: Items available for loan: Cilandak Campus
[Call number: R.658.827/Sal/i]
(1). Checked out (1).
|
|
|
5.
|
Competitive success : how branding adds value
by Davis, John A. Edition: Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Jersey : John Wiley & Sons, 2010Availability: Items available for loan: BSD Campus
[Call number: 658.827/Dav/c]
(1).
|
|
|
6.
|
Brand meaning
by Batey, Mark. Edition: Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: London : Routledge, 2008Availability: Items available for loan: BSD Campus
[Call number: 658.827/Bat/b]
(1), Cilandak Campus
[Call number: 658.827/Bat/b]
(1).
|
|
|
7.
|
Branddigital : simple ways top brands succeed in the digital world
by Adamson, Allen P. Edition: Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York : Palgrave MacMillan, 2009Availability: Items available for loan: Cilandak Campus
[Call number: 658.827/Ada/b]
(1).
|
|
|
8.
|
Breakthrough nonprofit branding : seven principles to power extraordinary results
by Daw, Jocelyne S | Cone, Carol | Erhard, Anne | Merenca, Kristian Darigan. Edition: Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Jersey : John Wiley & Sons, 2011Availability: Items available for loan: Cilandak Campus
[Call number: 658.827/Bre]
(1).
|
|
|
9.
|
The Experience effect : engage your customers with a consistent and memorable brand experience
by Joseph, Jim. Edition: Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York : American Management Association, 2010Availability: Items available for loan: BSD Campus
[Call number: 658:827/Jos/e]
(1).
|
|
|
10.
|
Wiki brands : reinventing your company in a customer-driven marketplace
by Moffitt, Sean | Dover, Mike. Edition: Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, 2011Availability: Items available for loan: Cilandak Campus
[Call number: 658.827/Mof/w]
(2). Checked out (1).
|
|
|
11.
|
Design is how it works
by Greene, Jay. Edition: Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York : Allen Lane, 2010Availability: Items available for loan: BSD Campus
[Call number: 658.5.7.05/Gre/d]
(1).
|
|
|
12.
|
Retail marketing and branding : a definitive guide to maximizing ROI
by Perrey, Jesko | Spillecke, Dennis. Edition: Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Jersey : John Wiley & Sons, 2011Availability: Items available for loan: BSD Campus
[Call number: 658.87/Per/r]
(2), Cilandak Campus
[Call number: 658.87/Per/r]
(1).
|
|
|
13.
|
Challenging the big brands : how new brands win market share with innovative design
by Evans, Judith | Cullen, Cheryl Dangel. Edition: Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Massachusetts : Rockport Publishers, 2003Availability: Items available for loan: BSD Campus
[Call number: 658.827/Tro/b]
(2).
|
|
|
14.
|
Partnership marketing : how to grow your business and transform your brand through smart collaboration
by Kunitzky, Ron. Edition: Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Jersey : John Wiley & Sons, 2011Availability: Items available for loan: BSD Campus
[Call number: 658.827/Kun/p]
(1), Cilandak Campus
[Call number: 658.827/Kun/p]
(1).
|
|
|
15.
|
What is branding? : essential design handbooks
by Healey, Matthew. Edition: Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Switzerland : RotoVision, 2008Availability: Items available for reference: Cilandak Campus
[Call number: R.658.827/Hea/w]
(1).
|
|
|
16.
|
Brand resilience : managing risk and recovery in a high-speed world
by Copulsky, Jonathan R. Edition: Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York : Palgrave MacMillan, 2011Availability: Items available for loan: BSD Campus
[Call number: 658.827/Cop/b]
(1).
|
|
|
17.
|
The art of digital branding
by Cocoran, Ian. Edition: Revised EditionMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York : Allworth Press, 2011Availability: Items available for loan: BSD Campus
[Call number: 658.827/Coc/a]
(1).
|
|
|
18.
|
Inside Coca Cola : a CEO's life story of building the world's most popular brand
by Isdell, Neville | Beasley, David. Edition: Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York : St. Martin's Press, 2011Availability: Items available for loan: Cilandak Campus
[Call number: 658.827:92/Isd/i]
(1).
|
|
|
19.
|
Brand bible : the complete guide to building, designing, and sustaining brands
by Millman, Debbie. Edition: Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Beverly Hills : Rockport Publishers, 2012Availability: Items available for loan: Cilandak Campus
[Call number: 658.827/Bra]
(1).
|
|
|
20.
|
Campaign planner for integrated brand communications
by Sayre, Shay. Edition: Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Ohio : South-Western/Cengage Learning, 2005Availability: No items available Checked out (1).
|
