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Digital engagement : internet marketing that captures customers and builds intense brand loyalty
by Harden, Leland | Heyman, Bob. Edition: Material type:  Text; Format:
print
; Literary form:
Not fiction
Publisher: New York : Amacom, 2009Availability: Items available for loan: Cilandak Campus
[Call number: 658.8:681.3/Har/d]
(1).
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2.
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Brand failures : the truth about the 100 biggest branding mistakes of all time
by Haig, Matt. Edition: Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: 2003Availability: Items available for loan: Cilandak Campus
[Call number: 658.827/Hai/b]
(1).
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3.
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The Experience effect : engage your customers with a consistent and memorable brand experience
by Joseph, Jim. Edition: Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York : American Management Association, 2010Availability: Items available for loan: BSD Campus
[Call number: 658:827/Jos/e]
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4.
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Dampak co-creation experience terhadap loyalty, serta peran sense of community sebagai variabel moderator : studi terhadap konsumen Nike
by Suwono, Michael Halim | Massey, Michael Laurensius. Edition: Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Jakarta : Prasetiya Mulya Business School, 2015Availability: Items available for reference: BSD Campus
[Call number: S1-0000434]
(3).
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5.
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Dampak brand communication dan service quality dalam membangun brand loyalty melalui brand trust sebagai variabel mediator : studi pada single membership Gold's Gym Mall Ciputra
by Chandra, Abraham | Dhelanto, Aditya. Edition: Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Jakarta : Prasetiya Mulya Business School, 2015Availability: Items available for reference: BSD Campus
[Call number: S1-0000435]
(3).
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6.
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Dampak aspek emosional konsumen terhadap brand loyalty : kasus Premium Sneakers
by Yonantha, Delano Alvin | Herdanto, Rahardian. Edition: Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Jakarta : Universitas Prasetiya Mulya, 2017Availability: Items available for reference: BSD Campus
[Call number: S1-0000835]
(3).
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7.
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Analisis hubungan antara kualitas layanan elektronik, e-customer satisfaction, dan e-customer loyalty dalam e-commerce di Jabodetabek : studi kasus Traveloka
by Saputri, Ellen Andra | Yasasilka, Livia. Edition: Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Jakarta : Universitas Prasetiya Mulya, 2017Availability: Items available for reference: BSD Campus
[Call number: S1-0000834]
(3).
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8.
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Pengaruh pengalaman pengunjung event terhadap memori dan dampaknya kepada kepuasan serta loyalitas destinasi : studi kasus festival "Gelar Budaya Betawi" di Bintaro dan Ragunan)
by Friscillia, Fransiska Ayu | Zahra, Salsabila Athaya. Edition: Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Jakarta : Universitas Prasetiya Mulya, 2017Availability: Items available for reference: BSD Campus
[Call number: S1-0000830]
(3).
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9.
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Pengaruh Aspek Emosional Terhadap Brand Loyalty Generasi Millennials (Studi Kasus: Balenciaga dan Gucci Handbags)
by Putri, Adina Malia | Nadhir, Alifah Ainun. Edition: Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Jakarta : Universitas Prasetiya Mulya, 2018Availability: Items available for reference: BSD Campus
[Call number: S1-0000985]
(3).
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10.
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Pengaruh Aktivitas Sosialisasi Partai Politik terhadap Party Advocacy oleh Millennial Voters (Objek Studi: PDIP)
by Pionika, Sella | Sulaeman, Tiffany. Edition: Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Jakarta : Universitas Prasetiya Mulya, 2018Availability: Items available for reference: BSD Campus
[Call number: S1-0000978]
(3).
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11.
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Anteseden Motivasi Mengkonsumsi secara Sosial, dan Implikasinya terhadap Sikap akan Kemewahan dan Niat Membeli Barang Mewah: Bukti Empiris dari Remaja Indonesia
by Reynaldo, Anthony. Edition: Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Jakarta : Universitas Prasetiya Mulya, 2018Availability: Items available for reference: BSD Campus
[Call number: S1-0000977]
(3).
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12.
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Pengaruh Kepercayaan dan Manfaat Rekomendasi Beauty Blogger Terhadap Intensi Berbelanja Produk Kecantikan Secara Online
by Evelyn | Nurima, Marchika Putri. Edition: Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Jakarta : Universitas Prasetiya Mulya, 2018Availability: Items available for reference: BSD Campus
[Call number: S1-0000971]
(3).
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13.
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Pengaruh Kualitas Informasi dan Moderasi Involvement terhadap Intensi Pembelian dalam Komunitas Online (Studi Kasus: L’oreal–Female Daily)
by Rengganis, Andari Nimas | Andika, Nathanael. Edition: Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Jakarta : Universitas Prasetiya Mulya, 2018Availability: Items available for reference: BSD Campus
[Call number: S1-0000966]
(3).
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14.
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Strategi Meningkatkan Kesadaran Merek Melalui Event Marketing dan Viral Marketing Terhadap Brand MS Snack
by Rahadi, Adrian | Darmaguna, Emiliano. Edition: Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Jakarta : Universitas Prasetiya Mulya, 2018Availability: Items available for reference: BSD Campus
[Call number: S1-0001034]
(3).
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15.
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Meningkatkan Jumlah Klien Potensial Perusahaan Melalui Pendekatan Personal Branding
by Akbar, Irvan Mohammad | Alfathan, Fauzan. Edition: Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Jakarta : Universitas Prasetiya Mulya, 2018Availability: Items available for reference: BSD Campus
[Call number: S1-0001026]
(3).
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16.
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Meningkatkan Kepuasan Pelanggan Melalui Perbaikan Proses Pelayanan Pada PT. Mabrur Tour & Travel
by Umar, Alridho | Lison, Evan. Edition: Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Jakarta : Universitas Prasetiya Mulya, 2018Availability: Items available for reference: BSD Campus
[Call number: S1-0001039]
(3).
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