Harden, Leland <br/><br/>
Marketing by the numbers : how to measure and improve the ROI of any campaign 

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 - New York :  Amacom,  2011 
 - viii, 246 p. ;    23 cm 
<br/><br/> With marketing budgets stretched tight, it's harder than ever to justify expenditures, and ensure that marketing dollars are spent in ways that get results. "Marketing by the Numbers" shows readers how to implement, evaluate, and utilize key analytics to maximize marketing ROI. Providing case studies, techniques, and checklists, the book pays special attention to the new generation of Web tools. 
<br/><br/><label>ISBN: </label>9780814416204 
<br/><br/><label>ISSN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing - Case studies<br/>Internet marketing
<br/><br/><label>Universal Decimal Class. No.: </label>658.8:681.3/Har/m