TY  - BOOK
AU  - Joseph, Jim
TI  - The Experience effect : engage your customers with a consistent and memorable brand experience
SN  - 9780814415542
PY  - 2010///
CY  - New York
PB  - American Management Association
KW  - Branding (Marketing)
KW  - Brand loyalty
N1  - The decision to pay money for a product or service is often based on more than just the product or service itself. Consumers care deeply about the overall experience of the buying process. The author calls this ideal combination the 'experience effect', and he shows how any business can create one for its brand
ER  -