Social business by design: transformative social media strategies for the connected company
By: Hinchcliffe, Dion
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Contributor(s): Kim, Peter.
Material type: 
TextPublisher: San Francisco : Insead/Jossey-Bass, 2012Edition: .Description: ix, 240 p. ; ill. ; 19 cm.ISBN: 9781118273210.ISSN: .Subject(s): Social media - Marketing
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Buku Reguler | BSD Campus 08.06 | Buku | 658.8:681.3/Hin/s (Browse shelf) | Available | B005470/12 |
Browsing BSD Campus shelves, Shelving location: 08.06, Collection: Buku Close shelf browser
| 658.8:681.3/Hal/i Inbound marketing : get found using google, social media, and blogs | 658.8:681.3/Han/i Internet marketing & e-commerce | 658.8:681.3/Har/m Marketing by the numbers : how to measure and improve the ROI of any campaign | 658.8:681.3/Hin/s Social business by design: transformative social media strategies for the connected company | 658.8:681.3/Hug/s Strategic database marketing : the masterplan for starting and managing a profitable, customer-based marketing program | 658.8:681.3/Jar/y YouTube and video marketing : an hour a day | 658.8:681.3/Jef/d Data-driven marketing : the 15 metrics everyone in marketing should know |
From the Dachis Group--the global leader in social business--comes the groundbreaking book on transformative social business strategies. Social Business By Design is the definitive management book on how to rethink the modern organization in the social media era.
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