Internet marketing & e-commerce
By: Hanson, Ward A
.
Contributor(s): Kalyanam, Kirthi.
Material type: 
TextPublisher: Stanford : Thomson, 2007Edition: .Description: xiii, 642 p. ; ill. ; tab. ; 25 cm.ISBN: 9780324074772.ISSN: .Subject(s): Electronic commerce | Internet marketing
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Buku Reguler | BSD Campus 08.06 | Buku | 658.8:681.3/Han/i (Browse shelf) | Available | B004041/11 | |
| Buku Reguler | Cilandak Campus 18.15 | Buku | 658.8:681.3/Han/i (Browse shelf) | Available | 029902/11 |
Browsing Cilandak Campus shelves, Shelving location: 18.15, Collection: Buku Close shelf browser
| 658.8:681.3/Hai/i If you re so brilliant ... how come you don t have an e-strategyThe essential guide to online business | 658.8:681.3/Hal/i Inbound marketing : attract, engage, and delight customers online | 658.8:681.3/Han/a Analyzing social media networks with NODEXL : insights from a connected world | 658.8:681.3/Han/i Internet marketing & e-commerce | 658.8:681.3/Har/d Digital engagement : internet marketing that captures customers and builds intense brand loyalty | 658.8:681.3/Har/m Marketing by the numbers : how to measure and improve the ROI of any campaign | 658.8:681.3/Hau/a Applying marketing management : four PC simulations |
The second edition of Principles of Internet Marketing continues where the previous edition left off, emphasizing rigor not hype, illustrating leading practices by leading companies, showing how extensive use of research results to support conclusions, and finally pays close attention to what is unique about online marketing.
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