Strategic database marketing : the masterplan for starting and managing a profitable, customer-based marketing program
By: Hughes, Arthur M
.
Material type: 
TextPublisher: New York : McGraw-Hill, 2006Edition: 3.Description: viii, 437 p. ; tab. ; 24 cm.ISBN: 007145750x.ISSN: .Subject(s): Marketing management - Computer programs
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Buku Reguler | BSD Campus 08.06 | Buku | 658.8:681.3/Hug/s (Browse shelf) | Available | B003915/11 |
Browsing BSD Campus shelves, Shelving location: 08.06, Collection: Buku Close shelf browser
| 658.8:681.3/Han/i Internet marketing & e-commerce | 658.8:681.3/Har/m Marketing by the numbers : how to measure and improve the ROI of any campaign | 658.8:681.3/Hin/s Social business by design: transformative social media strategies for the connected company | 658.8:681.3/Hug/s Strategic database marketing : the masterplan for starting and managing a profitable, customer-based marketing program | 658.8:681.3/Jar/y YouTube and video marketing : an hour a day | 658.8:681.3/Jef/d Data-driven marketing : the 15 metrics everyone in marketing should know | 658.8:681.3/Kad/u Understanding social networks: theories, concepts, and findings |
Contains techniques for linking database marketing with Internet technologies - for customer retention and repeat sales. This book shows you how to integrate the customer information you have with Web-based tools to communicate with your customers.
Click on an image to view it in the image viewer
There are no comments for this item.