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The Complete database marketer : second generation strategi-es and techniques for tapping the power of your customer ...

Material type: Text

TextPublisher: New York : Irwin - McGraw Hill, 1996Edition: .Description: ix, 610 p. ; 23 cm.ISBN: 1557388938.ISSN: .Subject(s): Marketing management-Computer programs

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Item type	Current location	Collection	Call number	Status	Date due	Barcode
Buku Reguler	Cilandak Campus 18.15	Buku	658.8:681.3/Hug/c (Browse shelf)	Available		019623/97

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Previous	658.8:681.3/Har/d Digital engagement : internet marketing that captures customers and builds intense brand loyalty	658.8:681.3/Har/m Marketing by the numbers : how to measure and improve the ROI of any campaign	658.8:681.3/Hau/a Applying marketing management : four PC simulations	658.8:681.3/Hug/c The Complete database marketer : second generation strategi-es and techniques for tapping the power of your customer ...	658.8:681.3/Hug/s Strategic database marketing : the masterplan for startingand managing a profitable, customer-based marketing program	658.8:681.3/Jen/v Valuing your customers : from quality information to qualityrelationships through database marketing.	658.8:681.3/Kab/z The Zen of social media marketing : an easier way to build credibility, generate buzz, and increase revenue	Next

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