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Title Strategic analytics : integrating management science and strategy
Edition
Call Number 658.012.122/Kun/s
ISBN/ISSN 9781118907184
Author(s) Kunc, Martin
Subject(s) Management science
Classification 658.012.122/Kun/s
Series Title
GMD Buku
Language English
Publisher John Wiley & Sons
Publishing Year 2019
Publishing Place New Jersey
Collation xi, 375 p. ; ill. ; tab. ; 24 cm.
Abstract/Notes Strategic Analytics: Integrating Management Science and Strategy combines strategy content with strategy process through the lenses of management science, masterfully defining the common ground that unites both fields. Each chapter starts with the perspective of a certain strategy problem, such as competition, but continues with an explanation of the strategy process using management science tools such as simulation. Facilitating the process of strategic decision making through the lens of management science, the author integrates topics that are usually in conflict for MBAs: strategy and quantitative methods. Strategic Analytics features multiple international real-life case studies and examples, business issues for further research and theory review questions and exercises at the end of each chapter.
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