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Title Business marketing: connecting strategy, relationships, and learning
Edition 4
Call Number 658.8/Dwy/b
ISBN/ISSN 978-007-126343-6
Author(s) Dwyer, F. Robert
Tanner, John F., Jr.
Subject(s) Marketing management
Classification 658.8/Dwy/b
Series Title
GMD Buku
Language English
Publisher McGraw-Hill
Publishing Year 2009
Publishing Place New York
Collation xxv, 678 p.; 25 cm.
Abstract/Notes Introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management. This text is suitable for undergraduate Business Marketing courses to students who want to succeed in business to business marketing. It shows students how to make profitable and quality business marketing decisions.
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